Thomas Ashbourne
Brief
Approach
Thomas Ashbourne is a premium liqueur brand launched in the United States that brings together 4 classic cocktails revisited in a modern way.
The quality, taste and sophistication of each cocktail have been meticulously studied and cared for in collaboration with the prestigious partners, Sarah Jessica Parker, John Cena, Ashley Benson, Vanessa Hudgens, Rosario Dawson, and Playboi Carti.
The brand wanted visuals to represent the quality and taste of their cocktails revamped for the modern era, in a way ... "Wildly Dignified", the campaign slogan.
We were asked by the brand to conceive and create 4 series of visuals that represent the characteristics of the liqueurs, their use in the modern lifestyle, and the mood tied to the personalities of the partners who contributed in creating them.
For each series of visuals, our approach was different depending on the type of message it had to express.
They are the following...
CG / MODELING / TEXTURING / LIGHTING / COMPING
CAPABILITIES
FRAMES
DIRECTION
FRAMES
PRODUCTION
FRAMES / VSLB Inc.
CREATIVITY
VSLB Inc.
AGENCY
Thomas Ashbourne
CLIENT
Flavour Notes
The taste of cocktails is perceived by these images which represent an unconventional balance of ingredients and sensations
The Perfect Cosmo
Who, if not the icon star of Sex & The City, could be the godmother of the new Cosmopolitan?
The Old Fashioned
The totally new bourbon whiskey told by the sympathy and irreverence of John Cena
The Hardscatto
The notes of the rapper Playboi Carti have enriched the notes of this craft Muscat wine with flavours of flowers and fruits
